What is WordPress SEO?
We build our sites with WordPress which is the most popular open-source CMS ( Content Management System ) used for building dynamic websites. It’s used by individuals, small business owners, enterprise level companies, and everyone in between!
SEO stands for ‘Search Engine Optimization’ which is the practice of optimizing web pages to increase visibility and traffic to your website through organic search engine results. Ultimately, the goal is to improve rankings so your website appears at the top of web searches.
Enter SEO Yoast
Effective WordPress SEO requires the coordination of a lot of moving parts. WordPress out of the box has a great reputation for providing a solid SEO foundation. However, we can make things even better by extending core functionality and utilizing the free Yoast SEO plugin. This plugin helps manage all the moving parts much more easily with a centralized dashboard. As a result, everything is conveniently accessible to customize any aspect of your SEO without the hassle of backend implementation.
Yoast SEO provides comprehensive analysis to optimize your SEO presence at every level, these are some of the most prominent features available.
Focus Keyphrase Optimization
Yoast SEO analyzes how well your content is hitting the keywords you want to be associated with. Even taking into account alternate word useage!
Site Structure Analysis
The way your pages link together on your website has a big impact on how search engines index your content. Yoast SEO contains some great tools for optimizing internal and external linking.
Customizing How Google Sees Your Site
Yoast SEO has a number of tools for working with Google and can even customize the preview of how your site will look on search results.
To summarize, there are a lot more tools and features available in Yoast SEO. A great place to get started is to check out their beginners guide below.